Diana founded FUSE B2B in January 2025 with a vision of combining electric utility expertise, strategic business development, and emerging technologies to help organizations accelerate growth and achieve measurable business outcomes.

Before launching FUSE B2B, Diana held leadership roles in business development, sales, marketing, proposals, and project management for OEM’s, EPC’s & Developers in the electric utility industry. Most recently, she worked with Quanta Technology, where she developed and presented a business growth strategy to President and CEO Dr. Damir Novosel and the executive leadership team. The initiative received strong support and led to a successful engagement, reinforcing her belief that traditional business development could be enhanced through a more strategic, technology-enabled approach.

Drawing on more than three decades of experience in electric utilities, business development, customer engagement, and market strategy, Diana launched FUSE B2B to provide a more agile and results-driven approach to market development. Her focus has always been on helping organizations identify opportunities, build strategic relationships, and successfully move initiatives from concept to execution.

Diana continuously refined a sales and business development methodology built on practical experience, customer engagement, and measurable results. With the emergence of artificial intelligence and automation, she formalized this methodology into the DYNAMO™ process—a structured framework designed to improve market intelligence, situational awareness, and customer engagement. By combining proven business development practices with AI-enabled tools and automation, FUSE B2B helps clients achieve faster growth.

In late 2026, evolving market conditions and new industry opportunities led to an expansion of FUSE B2B’s mission. Today, the company serves both municipal electric utilities and innovative technology providers. FUSE B2B helps municipal utilities evaluate and adopt artificial intelligence solutions while supporting early-stage and growth-oriented companies seeking to enter and expand within the electric utility market.

Diana has built a reputation for developing trusted relationships, identifying strategic opportunities, and delivering results. Her unique combination of utility industry knowledge, business development expertise, and practical AI application enables clients to navigate complex challenges and capitalize on emerging opportunities with confidence.