WHAT WE DO

A Targeted, Strategic Approach to Utility Market Access

Our method is structured, data-driven, and aligned with utility procurement systems. FUSE helps clients through:

  • Sales Strategy: We specialize in both product and service sales to electric utilities. This includes tactical product placement and end-to-end management of service-based engagements. Our sales strategy identifies the top 10 utilities to target for your product or service.
  • Strategic Entry Planning: We identify the most viable utilities for your offering and bring you in as a vendor either under fuseB2B in the case of pilot projects or as a direct supplier with support to achieve a % of WBE. for Tier 1 registration (direct supplier status) or Tier 2 collaboration with prime contractors that seek diverse vendors.
  • Marketing Collateral Development: We guide the creation of the essential sales and technical materials needed for commercialization.
SALES ENABLEMENT

From Pilot Projects to Power Purchase Agreements

We don’t just advise—we execute. FUSE directly supports sales efforts

Launching pilot projects for product trials

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Facilitating PPA contracts (1–2MW scale

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Moving prospects through the sales funnel with structure and urgency

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End-to-End Business Development in the Utility Sector

FUSEservice is our signature business development offering. We support your sales pipeline by:

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Identifying and qualifying leads

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Acting as an internal sales champion (and coach)

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Supporting RFI/RFP processes

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Negotiating MSAs

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Reviewing proposed solutions

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Providing feedback on proposals

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WHAT WE DO

A Targeted, Strategic Approach to Utility Market Access

Our method is structured, data-driven, and aligned with utility procurement systems. FUSE helps clients through:

01

Energy Sales Strategy

We specialize in both product and service sales to electric utilities. This includes tactical product placement and end-to-end management of service-based engagements..

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02

Strategic Entry Plan

We identify the most viable utilities for your offering and aim for Tier 1 registration (direct supplier status) and Tier 2 collaboration with prime contractors that seek diverse vendors.

Learn More
03

Marketing Collateral Development

We guide the creation of the essential sales and technical materials needed for commercialization.

Learn More

FuseService:
End-to-End Business Development in the Utility Sector

  • Identifying and qualifying leads
  • Acting as an internal sales champion (and coach)
  • Supporting RFI/RFP processes
  • Reviewing proposed solutions
  • Negotiating MSAs
  • Providing feedback on proposals
THE FUSE FRANCHISE MODEl

Women-Owned. Utility-Savvy. Regionally Focused.

FUSE operates a franchise model—each franchisee is a woman owner with utility industry experience and local relationships. This structure enables targeted, region-specific sales while aligning with utilities’ DEI and supplier diversity initiatives.



Tier 1
(Direct Spend)

FUSE registered as a supplier with utilities

Tier 2
(Indirect Spend)

FUSE partners with primes to meet diversity goals

We align with procurement policies like CPUC’s GO 156, as well as shareholder-driven DEI expectations, making us a valuable partner for utilities and vendors alike.

ABOUT FUSEB2B

Breaking Into the Electric Utility Industry – With A Certified Women Business Enterprise

FUSE (Field Utility Sales Engineers) is a Florida-based firm helping companies enter and grow in the Electric Utility Industry. We use deep engineering expertise and market insight to place products, sell services, and secure Power Purchase Agreements (PPAs). As a certified Woman Business Enterprise (WBE), FUSE also helps clients access supplier diversity opportunities, adding strategic value beyond technical sales.

How do I know if FUSE is right for me?

Welcome to our FAQ section! Here, you’ll find answers to common questions to help you navigate our website. We aim to provide clear information to enhance your experience. Explore the questions below for the answers you need!

FUSE is a great fit if you’re trying to enter or grow in the Electric Utility Industry and need help navigating procurement, sales, or product placement. We’re especially valuable if you:

  • Want access to utilities but lack internal expertise or relationships
  • Need help aligning with WBE or supplier diversity goals
  • Are launching a new product or service that needs positioning for utility adoption
  • Seek expert guidance on RFIs, RFPs, MSAs, or PPA contracts

FUSE specializes in sales enablement and strategic market access for the Electric Utility Industry. Our services include:

  • Business development (FUSEservice)
  • Product placement strategy and execution (FUSEproduct)
  • Joint ventures for PPAs (FUSEmicro)
  • Supplier diversity alignment through our WBE status

We help you break into utilities using proven strategies backed by engineering expertise and local market knowledge.

FUSE is not just a rep group—we are a franchise-based network of women-owned teams led by utility engineers and insiders. What sets us apart:

  • Our WBE certification, which qualifies for Tier 1 and Tier 2 supplier diversity goals
  • Deep understanding of utility procurement systems and culture
  • A structured, documented sales process (reports, summaries, coaching)
  • Access to a team that speaks the utility’s language—engineer to engineer

FUSEservice is our flagship business development offering. It includes:

  • Lead identification and qualification
  • RFI/RFP support and proposal reviews
  • Internal championing and executive coaching
  • Weekly updates, bi-weekly progress reports, and meeting minutes
  • MSA negotiation guidance and utility-facing communications

We become your embedded partner for utility sales.

  • Tier 1: FUSE is directly contracted with the utility as a WBE supplier
  • Tier 2: FUSE works with prime contractors that serve utilities, helping them meet their diversity spend requirements

Utilities often set goals for both tiers under programs like CPUC’s GO 156, which promotes supplier diversity. FUSE enables you to participate in both paths.

We assist with marketing collateral development to meet utility expectations, including:

  • Technical brochures and data sheets
  • Pilot project materials
  • Utility-specific branding adjustments
  • Message coaching for engineers and BD teams

This ensures your message resonates and meets compliance standards.

No! While FUSE is headquartered in Florida, our franchise model gives us reach across multiple U.S. utility regions. Each franchise is led by a local woman owner with utility experience in their area—meaning regional knowledge and access.

  • Start by contacting us through our website. We’ll schedule a brief discovery call to:
  • Understand your goals
  • Evaluate your product/service fit
  • Recommend a market entry path (FUSEservice, FUSEproduct, or FUSEmicro)
  • We’ll guide you through the next steps, including scoping, compliance, and onboarding.

Utilities often set goals for both tiers under programs like CPUC’s GO 156, which promotes supplier diversity. FUSE enables you to participate in both paths.